OBJECTIVE: To create a brand and packaging system for a deli, BBQ, or pasta brand. The design must be applied to at least ten different items of varying shapes and size.
SUBJECT: Maria Occhipinti was born on October 29, 1921 in Sicily and for as long as I have known her we called her Mimi, an Italian pet name for grandmother. At 97 she looks 60, acts 40, and still makes her own pasta. Mimi pasta is an Italian food line that brings Mimi's authentic Italian recipes to your home. The line ranges from gourmet, hand–made dried, pastas all the way to wines and cooking utensils.
La Plata 47
OBJECTIVE: Our objective was given to us in a very unique way. We were to pick the brand name, what that brand did, and its core attributes, randomly, from a pile of index cards and develop an appropriate visual system. I got 24 hour cafe, casual modern, traditional luxury, and La Plata 47. The inherently Latin name allowed me to develop the brand around its namesake, an existing Argentinean steak house.
SUBJECT: La Plata 47 is a 24 hour cafe serving modern Argentinean dishes. Our goal is to be a bright light in the dark, dingy world of 24 hour food service. We offer a buffet of thought out Argentinean dishes made with the best ingredients and an organic coffee bar. Our dining room offers a refuge from the greasy diner counter, so our customers can experience the luxury of a fine dining menu in a modern informal atmosphere regardless of when their work day ends.
OBJECTIVE: To create and design a stand-alone skin care brand for the simply sophisticated woman.
SUBJECT: In the skin and hair care market, luxury brand Grace stands out among the rest. With a steadfast commitment to putting the needs of skin and scalp first, the goal of Grace is to create skin and hair care that steers clear of anything that may harm the skin or scalp. By, only using pure, organic ingredients, Grace boasts a robust, allergen free skin care and hair care line.
OBJECTIVE: To make gardening easier, and more fun through innovative packaging design, and clear, concise information design.
SUBJECT: Root started as an experiment in finding a new way to package seeds. Traditional seed packets are too disposable; once they're open, they're open. And if you lose that packet you have to rely on conflicting information you find on the internet. Root's seed packaging is based on Nyquil blister packs. The vital growing instructions are provided on the back of each pod and contain the precise amount of seeds you need for planting. The "blister packs" are made from recycled paper bags blended with starch, and are completely compostable.
OBJECTIVE: To re-design an existing identity and branding system. We were to deliver a new identity, stationery system, and demonstrate how it would be applied to the brand's products.
SUBJECT: In 2004, Marissa Shipman, founder of The Balm, bought 11 books on how to make make-up on Amazon and began mixing her kitchen. Eleven years later, you can now find The Balm's paraben and cruelty-free products worldwide. The Balm Cosmetics boasts a complete line of makeup, skin care, hair care and nail polish. The Balm has the philosophy that beauty should not have to take more than five minutes to achieve. Every woman, if given the right tools, can unleash their own inner glam artist.
OBJECTIVE: To design and create keepsake items that commemorate special life events. Items and aesthetic may change with each different event but, each set must include a card with event details.
SUBJECT: In an age dominated by persistent personal documentation, I always find myself lacking. As I get older, I'm starting to see the value of taking pictures of life's events and I thought this would be a great opportunity to exercise my design skills. Not only that but, having a custom design keepsake makes each outing feel a little more special.
OBJECTIVE: To create a brand and packaging system for a company that treats waste water, and resells it as purified drinking water.
SUBJECT:It takes 4,000 gallons of water a day to maintain the average soccer field. With the U.N. predicting water scarcity for half of the world’s population by 2030, we can no longer afford to waste water. Right Back is a London based company that is committed to improving sustainability in Premier League and international soccer. Instead of using injury prone Astroturf, Right Back uses their system to recycle excess water not absorbed by the field and turns it into premium drinking water.
OBJECTIVE: To create a design or tech conference about future technology and advancements in one particular field. To design a 60 page promotional book, a 24" x 36" poster, and a mobile entry app.
SUBJECT: As humans we fill our world with art because pure survival is insufficient. Yet we have not extended the same courtesy to certain members of our society; the visually impaired. TYPO TOUCH is a new kind of design conference. Designers by trade are visual people. Design, however, is not purely visual. We create experiences that are multi-sensory and have not only an outer beauty but, resonate with us internally. During this conference we will explore how we can become professional creators and communicators.